25 Reasons to Participate in b2b or b2c Social Media
November 24, 2008 by Brad Shorr
Filed under Social Media
Image via WikipediaBlogs, Facebook, Twitter - too many companies are still missing the boat with social media. If you’re not using social media to take your business to the next level, here are 25 reasons why you should.
1. Traditional advertising is expensive
2. Social media is inexpensive or free
3. Traditional media audiences are in decline
4. Social media audiences are growing exponentially
5. Traditional marketing is one-way communication
6. Social media engages customers and prospects in conversation
7. Traditional marketing is impersonal
8. Social media is human
9. Social media exposes your brand to a younger demographic
10. Today’s younger consumers and employees are tomorrow’s leaders
11. Blogs establish your firm as a thought leader
12. Blogs differentiate your firm in ways that matter to customers
13. Blogs enhance search engine visibility (SEO)
14. Blogs provide a forum for new ideas to improve products and services
15. Blogs attract new customers
16. Blogs offer a new channel for customer service
17. Social media enables you to reach customers at the moment they want to talk or buy
18. Early social media adapters will outflank the competition
19. Social media inspires brand evangelists
20. Non participation leaves companies helpless in the face of negative press or buzz
21. Social media is fun
22. Traditional marketing is ivory tower-ish
23. Social media work in the trenches
24. Social media fosters teamwork and builds morale
25. Social media allows smaller players to compete with the big guys - and win
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